As video content becomes more and more ubiquitous, it’s becoming clear that any company not using video is missing out on a huge opportunity to bring their brand to life. At this point, social media is basically synonymous with video. Facebook alone boasts 8 billion daily video views. Nearly every mainstream social media channel has started to optimize for video content. Regardless of your business size or industry, you’re likely already using at least a few social media platforms. It’s also just as likely you’re not tapping into the enormous competitive advantage video affords.
VIDEOS GRAB PEOPLE’S ATTENTION
Let’s face it, people today are a bit lazier than we were decades ago. People want to consume the most amount of information as possible with the least amount of effort. If made right, videos can take information and make it easy to interpret in a short amount of time. It’s been said (wryly we think) that a one-minute video is worth to 1.8 million words.
The data to back up the power of video is overwhelmingly compelling, as well. According to research from HubSpot, including a video on a landing page can increase conversion rates by 80%! Even including the word “video” in your subject line helps to increase your open rate. Clearly, people are hungry for this type of content.
VIDEOS ARE ENGAGING
Not only do videos grab people’s attention, they keep it. Videos are one of the most engaging mediums you can use. They strike a deep connection and elicit strong emotional responses that make people want to share, comment, and like. Videos get 1,200% more shares than text and images combined. People love sharing content on social media and more importantly: people love sharing videos.
Your brain can also process visuals much quicker than it can text. About 90% of the total information transmitted to your brain is visual. On top of that, your brain can process these visuals 60,000 times faster than text. The human brain is not only more used to seeing visuals but is also better at interpreting them.
VIDEOS DRIVE TRAFFIC
Despite the common misconception, companies that use videos on their websites have 41% more web traffic from searches then sites that don’t use video at all. Video also drives organic traffic up by 157%. You can take advantage of this increased traffic by placing videos on the landing pages of your website. Embedding videos on landing pages can increase conversions by 80%.
Search engines are taking videos more into account and ranking them higher than ever before. When people share your video or link back to your web page, it creates an inbound link. Inbound links are an important factor in your SEO ranking. The more inbound links your site has, the more authoritative your site looks to Google. Also, videos are more likely to be shared and in turn, generate more inbound links. Because of this, videos are 45 times more likely to rank on the first page of Google than text results.
VIDEOS IMPROVE BRAND RECALL
Studies show that viewers retain 95% of a video’s message compared to 10% when reading text. According to Hubspot, 80% of customers remember a video they viewed in the past month. Videos allow you to package the information you’re trying to get across into a short narrative that will engage viewers in a way that text can’t. This makes them more memorable because people are far more likely to remember a story than a list of facts. Knowledge was passed down for millions of years by stories – the written word has only been common for around seven hundred years. Using video plays to our natural strengths. Most people need visual aids to learn, and 65% of people consider themselves to be visual learners. Videos accommodate this learning style and help people retain information better.
The first 5 seconds of your video will make or break whether a viewer with a million other things on their mind is going to stop scrolling to watch it from beginning to end. In a world where we scroll through feeds all day long, social video has to be engaging enough for someone to stop scrolling—a big ask in today’s social-heavy web. Short and sweet may be hackneyed by this point, but there’s a reason why: it tends to work better!
Even if you require more time to present your story, we recommend teasing it with a shorter video just to engage your viewer and prevent being “backburnered.”
At Hughdidit Media we specialize in “short format” social media videos. From Instagram Stories up to YouTube Ads, we distill your message down to 2 minutes or less and deliver it with impactful creative guaranteed to hook those viewers.
Our product is simple. We provide short, eye-catching videos for social media platforms. Short and sweet is the name of our game. Here’s a sample video we made for San Leandro Online
The following menu of services and prices are a guideline for budget only. Every situation is unique so naturally, we need to discuss your exact requirements.
Price does not include expense for “special” production requirements.
POWERPOINT AND KEYNOTE PRESENTATION DECKS
Our star team is also adept at Powerpoint and Keynote presentations. If you think about it, a presentation deck is really just a slower, manual video format. We particularly enjoy presentations with animation and video well incorporated. Our base price per page is $65 with added expense for animations and videos. If you really want to impress, Contact us for an estimate.
Please fill out the form below and we will get back to you within 24 hours for a free consultation. Our advice is always free!